“Do not wait for extraordinary circumstances to do good action; try to use ordinary situations.” -Jean Paul Richter.

BMW has designed a hydrogen powered salt flat racer based on the premise of Reuse (instead of recycle). This concept utilizes existing, ordinary, and mundane materials, such as old oil barrels and barbeque lids, as main components for the body and wheel discs. Friendly, whimsical and sustainable, the concept employs goldfish as “co-pilots” or “canaries-in-a-coal mine” to ensure that the vehicle is running clean emissions (if your fish get sick, you must be running “rich”). The wheels are gel-nylon for necessary flex, allowing tires to be airless and re-vulcanized or re-treaded.

Designers:

President: Verena Kloos
Director: Chris Chapman
Creative Director: Erik Goplen
Designer: Richard Kim
Digital Modelers: Jason Rowlands and Blair Taylor